Digital Product Management is an ITIL 5 Managing Professional module that applies product-centric thinking to IT services. It bridges product management practice with service management discipline, covering product lifecycle, roadmapping, and value measurement in a digital-first, AI-enabled enterprise.
Learners explore how ITIL 5 reframes services as digital products, how to prioritize a product backlog against business outcomes, and how to apply the framework’s updated guidance on sustainability and responsible AI to product decisions.
Who this course is for
Product owners, product managers, and service owners who need a structured, ITIL-aligned approach to managing digital products end to end.
Syllabus outline
- Module 1: Products vs services – the ITIL 5 product-centric model
- Module 2: Product strategy, roadmapping, and portfolio prioritization
- Module 3: Discovery, design, and validated learning techniques
- Module 4: Managing the product lifecycle from launch to retirement
- Module 5: Value measurement and outcome-based metrics
- Module 6: Sustainability and responsible AI in product decisions
- Module 7: Exam preparation and practice scenarios
Instructor
$10.00
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